Who We Are
The Team Behind MakeItScale
We're a small, local Gold Coast team that runs marketing and builds the systems behind it. Most agencies are faceless and remote. We're the opposite. We show up, we care about the businesses we work with, and we bring a younger perspective on what actually works right now, while keeping the personal touch most agencies have lost.
Founder
Zac
Zac started MakeItScale with one belief: a business grows fastest when someone genuinely owns the result. He builds the offers, reads the numbers and sets the strategy, turning what you sell into something people actually want, then scaling it on data instead of guesswork.
He runs the business day to day and stays hands-on with every client. Nothing goes out the door he hasn't looked at, and when you call, you're talking to the person who makes the decisions.
- Offers & positioning
- Data & growth strategy
- Business & client strategy
Ads & Strategy
Lachlan
Lachlan leads paid advertising. He builds the strategy, sets the budgets, and makes sure every dollar spent on Facebook and Instagram is deliberate and tied to a measurable result. No guesswork, no vanity metrics that look impressive and deliver nothing.
He manages client ad spend with the same discipline he'd apply to his own, which is exactly why it performs. The moment a campaign stops earning its place, he's the first to catch it and correct course, before it costs you.
- Meta ads management
- Campaign strategy
- Budget & performance
Development
Banjo
Banjo builds and ships the background systems that turn messy, manual work into clean setups that just run. From integrations to automations, he's the one making sure the tech holds up under real load.
If it's connected, automated, or quietly saving a client hours every week, Banjo probably built it. He's the reason the systems behind your marketing don't break when things get busy.
- Development & integrations
- Automation builds
- Technical setup
How We Work
Local & Personal
We're on the Gold Coast and we show up in person. You get real relationships, not a ticket number.
Younger Perspective
We know what actually works on social and online right now, not tactics from five years ago.
Focused on Real Growth
Marketing that's handled and systems that hold up, all pointed at outcomes you can actually measure.
Brands We've Helped Scale
Real local businesses, real results. Tap a screenshot to see it properly.
tap to view"We're up 37% from our first month and the ads finally pay for themselves. Great little team that actually picks up the phone."
tap to view"Sales have climbed every single month since we started with them. Such a good small team and they genuinely care about our store."
tap to view"Went from almost no sales to our best month ever. They just get it, and honestly they're so easy to deal with."
Want a Team That Actually Cares About Your Growth?
If you want marketing that's run properly and systems that turn your reputation into consistent enquiries, we're the ones that'll make it happen.
Get in touch