Scale Your Meta Ads Without Having to Deal With Meta
Slow support, random bans, a dashboard that fights you. Meta is a headache. We run the ads, test the angles and handle the platform so you just get the sales.
Already running ads? Get the audit and breakdown of what we can see from the public side. Brand new? Get the Meta plan we'd start you on. Free either way.
We Grew a Brand's Revenue 37% in a Single Month
This was the first month we worked with them. Same store, same products, same margins, up 37%. This could be your brand next.
Real store, real numbers from our Meta ads. Individual results vary with product, margin and budget.
Meet the Guys behind MakeItScale
We're a small Gold Coast team helping ecommerce brands scale without the stress, confusion, or agency runaround.
Lachlan
Lives and breathes Meta ads. Owns the creative, angles and strategy that turn ad spend into scalable, profitable growth.
Zac
Builds the offers and reads the data. Turns a product into an offer people actually want, then uses the numbers to scale the whole business, not just the systems behind it.
Banjo
Builds and ships the background systems that turn messy, manual work into clean, reliable setups that just work.
communication
Brands We've Helped Scale
Real ecommerce brands, real results. The screenshots tell the story.
tap to view"We're up 37% from our first month and the ads finally pay for themselves. Great little team that actually picks up the phone."
tap to view"Sales have climbed every single month since we started with them. Such a good small team and they genuinely care about our store."
tap to view"Went from almost no sales to our best month ever. They just get it, and honestly they're so easy to deal with."
Creative Is Where Scaling Is Won
Targeting is mostly automated now. The creative is the lever. Here's the kind of work we ship.
creative 1
creative 2
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creative 6How We Roll
Static first to find the winners. Video second to scale them.
Step 01
Static creatives, find the angle
Statics are where we test angles and buyer intent fast and cheap. That's how we work out which winners are worth scaling before we spend big on production.
Step 02
Video, scale the winners
Once an angle resonates, we turn it into video. That pulls in more intent and more audience, and it's what takes a proven winner from working to scaling.
We're very strong at picking the angles, pain points and outcomes that actually matter to your brand, building the offer around that, then putting it in front of the right audience with strong, calculated, data-led creative. That's the whole game.
Simple, Spend-Based Pricing
No lock-in, no surprises. Your monthly fee is set by your ad spend, so it scales with you. And every plan includes a weekly transparency report you can actually read, with real insights on what's working and what we're doing next. You're not just paying for ads, you're paying for clarity.
Starter
Ad spend up to $30 / day
- Weekly transparency report you can actually read
- Full campaign build & management
- Monthly angle testing with fresh creative
- Scroll-stopping static & image ads
- Pixel & Conversions API tracking setup
- Audience & interest testing
Growth
Ad spend $30–$50 / day
- Everything in Starter
- Deeper weekly insights with clear next steps
- More angles & creative tested each month
- Winning ads scaled into video
- Retargeting & abandoned-cart campaigns
- Ongoing optimisation & budget scaling
- Monthly strategy call
Scale
Ad spend $50–$100 / day
- Everything in Growth
- Priority weekly reporting & faster turnaround
- Heavier creative volume (statics + video)
- Full-funnel structure: cold, warm & retargeting
- Advanced audience & offer testing
- Catalogue / dynamic product ads
Custom
Ad spend $100+ / day, scoped to your account
- Everything in Scale, built around your growth targets
- Bespoke creative & full-funnel strategy
- Priced on spend & manageability
- Dedicated team & priority everything
Management fee only. Ad spend is paid to Meta separately. It doesn't include setup or ad account setup, which is a one-off cost on top if you haven't run Meta ads before or your account was set up incorrectly.
Want to talk it through first?
Book a discovery callCommon Questions About Scaling Meta Ads
If you're thinking about scaling your Facebook and Instagram ads, these are the things brands ask us first.
How much do Meta ads cost for ecommerce?
Two numbers sit side by side. The ad spend is yours and goes straight to Meta. Most ecommerce brands start around $50 a day to gather clean data, then push budget into what proves it sells. Our management fee is separate, scoped to your account and quoted upfront with no lock-in and no long contract, so you can leave any time. You will know the full cost before you spend a cent. Tell us your store and we will send a fast quote, usually same day.
What is a good ROAS for Facebook ads?
For most ecommerce brands a blended ROAS of around 2x to 3x is the usual profit threshold, where revenue clears ad spend plus product, shipping and fees. Push under that and you are buying sales at a loss. The exact number moves with your margin: a 70% margin can stay healthy near 2x, while tight 20% to 30% margins often need 4x or more to make sense. We work out your real break-even first, then track blended ROAS at the account level so you know which creative and angles actually print profit, not just clicks. Book a free Meta strategy breakdown and we will tell you the ROAS your store needs to hit.
How do I scale Facebook ads for my ecommerce store?
Scaling is a creative problem, not a budget slider. The process is simple but relentless: test a steady stream of new angles and hooks, find the ads and audiences that convert, then raise budget on the winners gradually, usually 20% to 30% at a time, so the algorithm holds performance instead of spiking your cost per sale. The moment a winner fatigues, fresh creative is already queued to replace it. Brands stall when they crank spend on stale ads, so we keep new angles in market every single week. Want a plan mapped to your store? Grab a free Meta strategy breakdown.
Why are my Meta ads not converting?
Nine times out of ten it is the creative or the angle, not the budget. If the ad does not stop the scroll or hit a real pain point, no amount of spend will save it. The other common culprits are broken or missing pixel and conversion tracking, so Meta is optimising blind, a landing page that loses people after the click, or an offer that simply is not compelling enough. We audit all four, fix the tracking, then test angles until the numbers move. Book a free Meta strategy breakdown and we will pinpoint exactly why yours are not converting.
Do you make the ad creative?
Yes, in house, end to end. We write the hooks and ad copy, produce the visuals as static images, carousels and short video, and use AI imagery and video to turn around fresh concepts fast and cheap. You do not need a separate designer, videographer or copywriter. Each month we ship a fresh batch of angles built around your products and your customers, run them against your current ads, and keep what wins. If you have product photos or UGC we will use them; if you do not, we create from scratch. That constant pipeline of new creative is the engine that lets spend keep scaling. See the kind of work we make on a free Meta strategy breakdown.
Should I run Meta ads myself or hire an agency on the Gold Coast?
Honest answer: if you have the hours each week to build new creative, read the data and react fast, DIY can absolutely work and we will tell you so. Most owners do not have that time, and learning on your own ad spend is the expensive way to find out what we already know. Unlike the big agencies, we are a small local Gold Coast team, no account managers between you and the person in your account, no twelve month lock-in and no recycled templates. You can sit across the table from us. That usually gets a store to profitable faster and for less wasted spend. Not sure which way to go? Book a free Meta strategy breakdown and we will give you a straight answer either way.