Get Booked By People Who Didn't Know You Existed
Your next customers scroll past your business every day. We put the right ad in front of them, and the right system behind the click.
Free ad account teardown. We'll show you exactly where your leads are leaking.
Why Most Lead-Gen Ads Quietly Waste Money
It's rarely the platform. It's almost always what happens before and after the click.
Wasted Ad Spend
You ran ads yourself or hired an agency. Clicks came in, the phone didn't ring, and the budget kept disappearing.
Leads That Don't Land
The ads send people to your page, but a weak page or vague offer means they bounce before they ever fill in a form or call.
Broken Tracking
Your pixel and conversions aren't set up properly, so you can't tell which ads book real jobs and which just burn cash.
Meet the Guys behind MakeItScale
We're a small Gold Coast team helping local service businesses get more leads without the stress, confusion, or agency runaround.
Lachlan
Manages ads and strategy to make sure spend is intentional, controlled, and actually driving the right leads.
Zac
Builds clean systems and automations that keep every lead organised, followed up, and running smoothly behind the scenes.
Banjo
Builds and ships the background systems that turn messy, manual lead handling into clean, reliable setups that just work.
communication
Brands We've Helped Scale
Real local businesses, real results. Tap a screenshot to see it properly.
tap to view"We're up 37% from our first month and the ads finally pay for themselves. Great little team that actually picks up the phone."
tap to view"Sales have climbed every single month since we started with them. Such a good small team and they genuinely care about our store."
tap to view"Went from almost no sales to our best month ever. They just get it, and honestly they're so easy to deal with."
Getting the Lead Is Only Half the Job
The ad's job is the click. These are the systems we put behind it so a click becomes a booked job.
Capture Every Click
Most visitors aren't ready to enquire on the spot. We build the page to capture an email at minimum, so even the not-yet-ready ones land in your pipeline instead of disappearing.
Get the Full Picture
Forms built to pull the details that matter: the job, the suburb, the timeline. You walk into every conversation already knowing who they are and what they need.
Call Fast, Call Smart
Speed wins jobs. Instant lead alerts plus a simple call structure, so you ring while they're still keen and get the most value out of every single lead.
Management fee only. Ad spend is paid to Meta separately. It doesn't include setup or ad account setup, which is a one-off cost on top if you haven't run Meta ads before or your account was set up incorrectly.
Already Paying an Agency?
Here's What They're Not Telling You
Most ad accounts are quietly leaking 20-30% of their budget on spend that looks perfectly fine from the outside. You won't spot it in the monthly report, and the agency running the account has little reason to flag it. A fresh set of eyes, from inside the account, changes everything.
This isn't about replacing your agency. It's a straight second opinion on where your money is actually going, so you know exactly what you're paying for.
Request your account breakdownView access only. We can't touch your account, change anything, or spend your budget.
Creative Performance
Which ads are actually pulling their weight, and which are quietly draining the budget.
Audience Targeting
Whether you're reaching real buyers, or burning spend on overlapping, stale audiences.
Campaign Structure
If the account is built to scale cleanly, or quietly fighting itself behind the scenes.
Budget Allocation
Where the money is going, and where it's being spent just for the sake of spending.
Results vs Waste
The honest split between what's actually driving results and what's just burning money.
Common Questions About Lead-Gen Ads
If you're thinking about running or fixing your Facebook and Instagram lead ads, these are the things businesses ask us first.
How much do Facebook lead generation ads cost for a local business?
Two costs sit under this. First, your ad spend, which you control and keep, and most local service businesses start at $20 to $50 a day on Facebook and Instagram. Second, our management fee, which is a flat monthly price scoped to your setup, quoted upfront before you commit, with no lock-in contract. The number that actually matters is cost per booked job, not cost per click, and that is what we optimise for. Tell us your suburb and trade and we will send a fast, fixed quote, free.
How do Meta lead ads work for local service businesses?
Meta lead ads run on Facebook and Instagram and capture the enquiry inside the app, so the person never has to leave or wait for a page to load. They see your ad, tap it, and an instant form opens with their name, phone and email mostly pre-filled, or they land on a dedicated page built to convert. The lead lands in your inbox or phone in real time. With clean conversion tracking, Meta then learns who actually books and shows your ad to more people like them. That mechanism plus fast follow-up is what turns a tap into a booked job instead of a dead lead. Want to see it set up for your business? Grab a free lead audit and we will map it out.
What is a good cost per lead for Facebook ads in Australia?
As a ballpark for local service work in Australia, most lead-form leads land between about $15 and $60 each, with trades and home services often $20 to $40 and higher-ticket or competitive niches running $50 plus. Use that as a sanity check, not a target, because cost per lead on its own is misleading. Ten leads at $20 that never book cost you more than three leads at $60 that turn into jobs. Job value and close rate decide whether a lead price is good, which is why we track every lead through to booked work and judge it on cost per booked job. Want to know what your number should be? Book a free lead audit and we will benchmark it for your trade.
Why are my Facebook lead form leads low quality?
Low-quality Facebook leads almost always come from one of three things. The form is too easy, so people tap through by accident or out of curiosity. The targeting is too broad, so you reach people outside your service area or price range. Or the offer is vague, so it pulls tyre-kickers instead of buyers. The fix is to add a qualifying question or two, switch to higher-intent form types, tighten location and audience, and sharpen the offer so it filters for people ready to pay. That is exactly what we audit and rebuild. Send us your account for a free lead audit and we will show you where the bad leads are coming from.
How do I get more qualified leads from Meta ads on the Gold Coast?
Once the leads coming in are good, more comes from volume done right. Feed Meta clean conversion data so it can find more people like the ones who book, test fresh creative and offers every few weeks, expand the suburbs and audiences that are working, and lift budget on the winners instead of spreading it thin. Fast follow-up still matters, because a lead called in minutes is far more likely to book than one chased the next day. We run all of that for Gold Coast service businesses so your spend scales into more booked jobs, not just more form fills. Want a plan for your area? Grab a free lead audit to get started.
Do you handle the creative, the landing page and follow-up too?
Yes, the whole thing. We write and design the ad creative, build the landing page or lead form, set up the conversion tracking, and put the follow-up system in place so leads get called fast. You do not need to bring a designer, a copywriter or a tech person. One flat monthly fee, scoped upfront, no lock-in contract, so you can leave any time if it is not paying for itself. Want it done for you? Book a free lead audit and we will quote the full setup.