An inside look at what MakeItScale built and what happened next, from ecommerce growth engines to websites and internal systems for service businesses.
Each engagement broken down: the starting line, the bottleneck, the systems installed, and what followed.
kezrugs.com.au
Horse rugs, fly masks and dog rugs, handmade in Beaudesert and sold online since 2020. Six years of customers, and an ad account that had never run a campaign.
A handmade product customers love, on a store that could not show all of it yet. Give every colour its own photo, show buyers what is ready to post, then put ads behind it.
The rebuilt store and the ads went live the same night, 8 to 9 Sep 2026. Within nine days the store had its best 7 days on record: nearly 2x its best 7 days in six years of trading before ads and 4x+ the same 7 days last year, on a record 40+ orders. Day seven was the biggest day in its history.
Static image ads alone for the first five days, on a store rebuilt to sell. Every result here is read off Shopify, not the ad account.
Two of the static image ads from launch week. A still image, a headline and a button. The red rug is an AI recolour of the real photo above.
Read off Shopify, not the ad account. Every sale across the whole store, the same measure on every bar.
Shopify total sales across the whole store, 12 Aug to 17 Sep 2026. Grey is before ads. Blue is with ads.
Store sales for 7 days in a row, the same Shopify measure on every bar. The multiple is how many times over the best 7 days of ads beat it.
How this is counted. Shopify's total sales and orders for the whole store, never the ad account's numbers. The best 7 days of ads is the strongest 7 days in a row since they went live, read through 17 Sep 2026. Each multiple is the lower of the sales and the order comparison, rounded down, and nearly 2x means at least 1.8x on both. Spring is fly season, so the main yardsticks are the same 7 days last year and the best 7 days before ads. Every record still holds with GST and shipping taken out.
nsinails.com.au
NSI is an Australian nail supply and education business with certificate courses. In June 2026 MakeItScale moved course sales to a new checkout with a deposit and weekly plan, then automated the follow-up.
Students often finish the course well before their weekly plan ends, so missed payments, paused access and early payoffs all need fast, fair follow-up.
Course enrolments rose nearly 30% in the new checkout's first month, 70%+ of students chose the weekly plan, and the ads were profitable from the very first weekly report.
Two of the AI-built statics MakeItScale ran for NSI in month one: a callout card and a myth card.
One on the first failed try and one on the last, never two in 24 hours, with a pay button for every unpaid week.
A 9am daily sweep finds students at their last module and offers the payoff. The team clears it with one button.
Across nine products, each read against confirmed Shopify orders so the budget follows what sells.
manorhats.com
Manor Hats sells hats online. The opportunity: put the range in front of more buyers with AI imagery, simple Meta ads and live numbers behind every decision.
Orders doubled in the first 90 days of ads, the latest 90 days run at 2.5x+ the level before, and sales for the 12 months to September 2026 nearly doubled on the year before.
On-model images MakeItScale made with AI for one hat. The people are AI-generated, and the hat is held true to the store's own listing photo.
Net sales in the first 90 days of Meta ads against the 90 days before, from Shopify's own data.
The 90 days to 10 Sep 2026 against the 90 days before the ads began in December 2025.
The 12 months to 11 Sep 2026 against the 12 months before, on Shopify's own order count.
Shopify order counts shown as a multiple of the 90 days before Meta ads began in December 2025, rounded down.
galaequine.com.au
Gala Equine is an established equestrian brand with a big, loyal customer base. MakeItScale runs its Meta ads, email and reporting month to month, and builds the operations systems behind the store.
Big sale days test the warehouse, and every container of stock lands with a long packing list to check.
EOFY day one 2026 got 270+ orders out the door by 4pm, more than double the same shift in 2025, with 85%+ turned around the same day.
Statics that ran in Gala's product-by-product Meta campaign from July to September 2026, one ad set per product, each on the product's own listing photo.
The same 8am to 4pm shift both years. 2026 ran on the warehouse picking app MakeItScale built.
A full container's packing list in one upload, with box count and weights matching the printed totals.
Warm-up, VIP push, wishlist build-up, code reveal, one hour to go and last chance, all in Klaviyo.
Orders fulfilled in the same 8am to 4pm shift, shown as a multiple of 2025 and rounded down. 2026 ran on the picking app.
cavalleco.com
Cavalle & Co is an equestrian lifestyle label, launched in April 2026 by a founder with a loyal equine photography audience. MakeItScale built the store, catalogue, email and ads as one engagement.
Every colour now sells from one page, the email list is clean and tiered, and the first send opened at 40%+.
A brand ad built from the founder's own photography, live on the Equestrian Life website.
Every retired colour page sends shoppers to its merged product, so no old link is broken.
Every unit was checked product by product against a backup taken before the merge.
A full launch program for a Klaviyo account set up from scratch, on a list tiered by consent.
infinitegolfco.com
Infinite Golf is a golf training aid brand led by the Gatekeeper putting trainer. MakeItScale audited the store, rebuilt the pages that sell, made the creative and launched Meta ads on 12 August 2026.
10+ sales in the first 7 days of ads, 40+ orders in the first five weeks, and 30%+ of Gatekeeper orders now take the 2 or 3 pack.
Three of the statics MakeItScale launched with. The first is the winning ad, made from an AI image of the real product.
Since the buy-with-your-mates offer went live on 19 Aug, and no ad has even mentioned it yet.
Every prompt and reference photo logged, and the winning ad came out of this batch.
New pages for all five products, plus a new homepage, About, Shop and FAQ pages and a free-shipping bar in the cart.
Websites, lead engines, booking systems and internal tools for businesses where the sale happens after the click.
hairtestlab.com.au
Hair Test Lab is a Queensland horse and canine health brand established in 2005. MakeItScale rebuilt the Shopify store, installed Meta tracking and launched the brand's first paid acquisition campaign.
The brand had trust, products and real customer stories, but ecommerce was not yet a dependable sales channel. The website, message and campaign needed to work as one system.
From the first Meta-attributed order in late May, the store recorded Meta-attributed sales every reported week through early September. The channel moved from unproven to consistent.
Four evergreen angles from the first paid campaign: before-and-after proof, the brand story, customer proof and the problem-solution message.
The new site and creative turn two decades of real history into visible trust at the point of purchase.
The core campaign assets share one recognisable format across proof, education, product and brand storytelling.
The creative, landing experience, checkout and Meta tracking were built to work together instead of as separate jobs.
judgeschoice.com.au
Judges Choice is an Australian-made equestrian grooming brand. When the business changed hands, MakeItScale rebuilt the Shopify store into a polished, conversion-ready home for its next chapter.
The new owner inherited proven products and wholesale recognition, but the storefront did not yet match the brand she was taking forward. Strategy, identity, imagery and ecommerce UX had to arrive as one launch-ready build.
The finished store went live and began taking orders. The new owner stepped into a complete branded ecommerce asset, not a homepage waiting for the rest of the business to catch up.
Three of the AI images MakeItScale created for the new store: grooming in action, the product family and the live tack-room hero.
Hero, trust, collections, best sellers, brand proof, reviews, packs, story, social and email capture work as one page.
Shampoos and rinses, plaiting supplies, show makeup and value packs give shoppers a direct way into the range.
Brand system, imagery, copy, merchandising and Shopify templates arrived together, ready to trade.
m-bossed.com.au
M-Bossed is an Australian business launching embossed timber panels, a brand-new product with no local competitor to copy. The job: find the real buyer, prove the demand and build the lead engine around the answer.
The obvious bet was designers and architects. Trade or homeowner, local or national: each answer changes the ads, the content and the offer.
M-Bossed now knows who buys, where they are and what they want it for, from 230 real sample requests instead of a guess.
Not ads: the free-sample landing page, AI Colour Studio and panel quote builder MakeItScale built, live on m-bossed.com.au.
The AI Colour Studio MakeItScale built shows a chosen pattern in any colour, right on the samples page.
Long-form search articles written for the rebuilt M-Bossed site.
The sample form records every pattern picked, and Scorched and Diamond lead the range.
equestrianhub.com.au
Equestrian Hub is a national digital magazine and media platform for Australian riders. MakeItScale rebuilt the public site and the operating system behind its magazines, articles, podcasts, advertisers and audience growth.
Bring the publication onto a faster custom platform, give the team one place to run it, and turn growing social traffic into an owned subscriber audience.
Equestrian Hub now has one platform for publishing, advertising and audience growth. It has captured 260+ newsletter signups while campaign-tagged Facebook and Instagram links have delivered 2,000+ tracked visits.
Stored in the site's own subscriber system, ready for the publication's email channel.
Facebook and Instagram traffic recorded through campaign-coded links on the new site.
Issues now open in Equestrian Hub's own custom flipbook instead of a third-party subscription.
heathkirby.com.au
Heath Kirby Tutoring provides one-on-one university tutoring, interview preparation and academic support. MakeItScale rebuilt the website around services, proof and a backend that can expand with the business.
Put enquiries, booking and the first internal workflows on Heath's own domain, then make the foundation ready for more tutors, service funnels, payments and a future client portal.
The new calendar handled 30+ booking requests in its first fortnight, with 10 bookings in each of its busiest weeks. The website is live, the first internal systems are running, and the tutoring business now has a foundation built to scale.
Requests moved through the site's own booking system instead of a disconnected third-party form.
The two busiest booking weeks each carried ten sessions and consults through the calendar.
The foundation is ready for more tutors, payments and client workflows as the business grows.
One call. We look at the growth bottleneck, the website and the systems behind it, so it starts with your business, not a pitch.
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