Your entire Shopify history, read properly. Real profit per product, cash frozen in stock, what a customer actually costs and is worth, and what your ads genuinely returned. On one page, in seven days.
Watch: how the report reads your store
Every insight connects to a decision: what to advertise, what to cut, and where the next dollar should go.
Real profit per product, after cost. The winners become product-specific ad campaigns; the ones quietly losing money stop getting budget. Most brands are scaling their worst margins without knowing it.
How much of your ad spend is buying customers you already own. Meta happily claims credit for repeat buyers your email would have converted for free. That's your own list, sold back to you, hiding inside a healthy-looking ROAS.
ROAS lies. One store's claimed 12x came back at 3x when read against what Shopify actually banked. We report at store level, real orders and real dollars, the number an agency report will never lead with.
Every store has them: missing cost prices so margin can't be calculated, products with no images, unmapped SKUs and variants, suppliers and costs living in someone's head. We name every gap, what it's hiding, and what it costs you to keep guessing.
Dollars sitting in dead stock that will never sell at full price, and the products that run out next month while you're paying to advertise them. Both cost real money, neither shows in a dashboard.
Blended acquisition cost against a customer's real 12-month value, so you know exactly how hard you can afford to push spend. One store found $2.95M sitting in lapsed customers nobody was talking to.
The report ends in five plays, each naming real products or customers, each with a dollar figure on it, ranked by what they'd recover. Run them with us or without us, they're yours either way.
MakeItScale